Comparing Websites of Rival Companies
- April 14th, 2009
- 5 Comments »
- Posted in Branding, Comparison, General, Web Design
I was deciding between two places to eat today and had both websites side by side in browser tabs. I could have gone either way in terms of what I wanted to eat but the convenience factor of finding the location and/or being persuaded along the way of data finding made all the difference. As usability theories predict, I patronized the company that didn’t waste my time. So I thought applying that same exercise to major rivals in the business world would be interesting.
This is NOT a in-depth design review of the websites. Judging based on usability, creativity and overall impression based actual task performance on the websites — I choose a “victor”.










