Knowing your demographic is crucial to designing an effective website. You can hone in on the unique characteristics of that demographic and deliver a quality user experience that’s effective. However, you want to avoid blatant pandering because it can be offensive. That’s exactly what has happened with Dell’s mini-site for women — Della.
With the debut of Internet Explorer 8 and the overall leading market share of IE7 — we will begin to see IE6 erode into history at a much quicker pace. Yes, let’s all praise the Lord for second. Done? Ok — IE6 came out roughly around September 2001, and has been driving web developers nuts ever since. Just last week, I cursed it’s foul name as I had to debug a problem that only surfaced in it’s vile window. Before we officially warn you about the door hitting your ass on the way out, let’s reminisce about some of the bad times we had:
Internet Explorer 6’s golden age, around 2002 and 2003 where it captured about 95% of the browser market unfortunately led to it being the main target of hackers, spy ware, phishing rings and nefarious scammers across the globe. Active X and Active scripting really just opened the door for these vile bastards and I think Microsoft products can be directly credited for phrases like “identity theft”.
(more…)
Unless you’ve been in a cave for the last few months, you’ve probably heard of the Tropicana rebrand controversy. It all started when PepsiCo, the parent company of Tropicana decided to go through with a brand overhaul for their Tropicana property. There are many legitimate reasons for doing so, most of the ROI-based ones probably are rooted in generating excitement for the product. (more…)
FOLLOW @typesett
SUBSCRIBE!