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Archive for the ‘Comparison’ Category

Best & Worst Television Network Websites

Television is still one of the most powerful media outlets today despite the increasing popularity of the Internet. How do the networks represent themselves online? At the best, ESPN and CNN represent the best destination for their type of specialty for both television and the web… and at the worst, MTV and BET are leaders in youth culture yet are not very provocative in their websites. Here are 20 very popular network websites that I categorized into Best, Average and Worst:

BEST

The one common factor of all these websites is that they should make you excited about the programming for that network. As usual, the more innovative, usable and aesthetically pleasing along the way the better. I think these are the best:

FX Network
FX Network
FX has a unique layout while clearly highlighting their unique programming.
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Comparing Websites of Rival Companies

I was deciding between two places to eat today and had both websites side by side in browser tabs. I could have gone either way in terms of what I wanted to eat but the convenience factor of finding the location and/or being persuaded along the way of data finding made all the difference. As usability theories predict, I patronized the company that didn’t waste my time. So I thought applying that same exercise to major rivals in the business world would be interesting.

This is NOT a in-depth design review of the websites. Judging based on usability, creativity and overall impression based actual task performance on the websites — I choose a “victor”.

Adidas vs. Nike

Adidas Website Screen Shot
Nike Website Screen Shot
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"Recent Gems"

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