Drunk designer that I often am, beer coasters really catch my eye sometimes. Which got me thinking of how effectively breweries are marketing themselves online. To my surprise, virtually all of the beer companies I know of and wandered through in my research are very competent. There are some that offer exceptional examples either aesthetically, being innovative or in its overall presentation.

Brooklyn Brewery

I admit some favoritism, but the overall experience and energy of the website was executed very well.

Pyramid Brewery

Very simple and not very flashy in terms of technology but it is very well done overall and the ease of use is top notch. VERY un-annoying.

Guinness

Guinness being a huge brewery managed to put together a neat well-crafted website — something the big American breweries couldn’t do. (Although Budweiser did come closest.)

Blue Moon Brewing Company

Blue Moon and Rolling Rock both tried to capture the local/small town flavor of their brand. The little “Easter eggs” for everyone to find are a fun touch.

Rolling Rock

Rolling Rock tried to capture a small town newsletter feel which I felt offered it a unique look.

Stella Artois

Stella Artois does a good job appearing as a premium brand.

Pabst Blue Ribbon

“PBR” as people call it is essentially a cheap beer but they separate themselves by marketing a reaching out to their “following”.

Peroni

My former co-worker called this the “Budweiser of Italy” — I have no idea if that’s true or not but the website is pretty unique from all the others. It feels like some design portfolio websites I’ve been to.

Red Stripe

I think of Red Stripe as a hip party beer and I think it does a good job of portraying itself that way.

Duvel

Duvel is a premium beer like some of the others but they really believe in the “less is more” approach.

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This entry was posted on Sunday, April 26th, 2009 at 9:48 pm and is filed under Best of Industry, General, Inspiration, Web Design. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.