Also, email marketing may not be simple but we make it simple for our clients. Or at least it can become simpler for anybody in the process if they educate themselves.

Tuesday hasn’t been shown to be the globally best day for open rates – quite apart from the fact that open rates is a broken metric, the general best day is extremely subjective dependent not only on your industry but also your audience & content. It is best to test it for yourself by splitting your mailing lists into Halves or Thirds and seeing which one was most responsive on which day.

Your point about “Build Your Lists as Much as You Can” scares the crap out of me. Having a huge list of names isn’t great, having a huge list of engaged subscribers who have told you what their interests are, what they want to receive and how often they want to hear from you is. Gather your subscriber’s interests at sign up; you don’t know whether you’re sending out relevant content unless you know what your subscribers want. Quality > Quantity. The bigger the list, the harder you will find making a lifecycle out of it.

Subject Lines, and using supposed “spam buzzwords” isn’t as cut and dry as one might think. In fact, you’re OK to use some of the words you’ve listed as bad. Spam Filters can scan emails for context, as well as looking for good HTML, balance of text, images & links and they can even go as far as to see if the text of a hyperlink matches to where it’s pointing to.

I appreciate my comment is probably long and nit-picking, but ultimately Email Marketing isn’t simple, it isn’t a quick fix solution to economic woes or crappy Marketing Plans.

Other than that, it’s a great blog post – always nice to see people talking and sharing their knowledge and experience in Email Marketing.

Thanks